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Project Annapurna - The Case for Her & Hey Jane
(D&AD New Blood 2023 Yellow Pencil & Clio Health Gold 2024 Winner)

Abortion is a reproductive right. 

Yet, in many Indian villages, many women resort to karas and todkas, household concoctions, to induce abortion which can lead to permanent damage to their bodies. To spread the word about medicated abortion, we used a staple food packaging; rice!

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Credits
Art Direction - Pallavi, Nidhi Khanna, Shagun Chopra
Animation & Editing - Pallavi

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