The Red Report - Uber x The One Club for Creativity
After winning the national round of Portfolio Night hosted by The One Club of Creativity, the winners from all the cities
were invited to participate in a week of brainstorming and ideation over a brief given by Uber.
We were asked to create a campaign involving US campuses and SA cases, and this was the winning idea.
Team: Pallavi (India), Ayan Aden (Finland), Jacob Banog (Philippines), Jodi Ong (Singapore)
All-Star Portfolio Night 2023: https://events.oneclub.org/portfolio-night-2023/all-stars
Uber gave us a brief as a part of the Global Portfolio All-Star Week,
hosted by The One Club of Creativity:
OVERVIEW
Sexual assaults occur on college campuses across the U.S. at alarming rates. More than 50% of college sexual assaults occur in either August, September, October, or November, known as the Red Zone period.
OBJECTIVE
Establish Uber as a reliable and trusted partner for college students during a period marked by increased vulnerability and safety concerns.
