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Typos In The Wild - 21Grams
(D&AD Entry 2024)


Myopia is a global issue. If not taken care of now, almost half of the world's population can become myopic by

2050. So, 21Grams had a simple ask - how can we spread awareness about this issue through a major contributor

to the issue; our devices, and gamify the process?

01 Logo Deck - 21Grams.jpg
02 Idea Deck - 21Grams.jpg
03 Campaign App - 21Grams.jpg
04 Billboards Deck - 21Grams.jpg
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