All Around The World With McDonald's
(Spec work, 2023)
During my internship with DDB, Mumbai, I had the opportunity to work extensively on McDonald's India. So, because I was already working for a brand that is almost everywhere in the world, I decided to give myself the brief and create a campaign that highlights the feeling of McDonald's being almost everywhere at a low cost.
INSIGHT
When one thinks of a food chain, McDonald's comes to mind. A location that you know you'll come across practically everywhere on your travels. A quick and easy pick-me-up that can be relied on regardless of country or city. All on a very low cost.
IDEA
To emphasize the point that McDonald's is practically everywhere, we execute a little stunt on Google Maps to put McDonald's all over the world, literally.
EXECUTION
The Google Maps automobile travels around the world on a fixed schedule every 1-2 years. People eating and enjoying their McDonald's lunch are intentionally placed in spots where automobiles would pass by so that they appear in Google Maps Street View.
