Cultural Reset - Top Trump & HP Indigo
(D&AD Entry 2023)

Media created for and by young women is often seen as pointless and not intellectually driven - be it boybands, romcoms, certain TV series & literature, and the list goes on.

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Long story short - We love to hate what young women love.

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What is a good example of this? The Beatles! They were not taken seriously at the start of their career because their fanbase was predominantly female. They are now regarded as global musical icons. The term "fangirl" has a very negative connotation among the general public.

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To provide them a safe space to celebrate their interests, we created a special deck with Cultural Reshuffle that contains all of the cultural resets that resulted from a large female-driven fanbase.